top of page

Chick-fil-A

Product Development and Marketing Campaign

Project Overview

In this brand development project, we introduced frozen Chick-fil-A nuggets as a new retail product, strategically launching them through an exclusive partnership with Publix Super Markets. This included both product development and a full-scale marketing plan to support the product’s retail debut, focusing on accessibility, family convenience, and brand loyalty.

Objectives

  • Develop a product concept that expands Chick-fil-A’s reach into grocery retail.

  • Strategically launch the product in partnership with a trusted regional retailer (Publix).

  • Create a marketing campaign that connects with families and celebrates the emotional pull of the Chick-fil-A brand.

Chick-fil-A Product (1).png

Publix Partnership

What We Did

Product Development

  • Conceptualized and positioned frozen Chick-fil-A nuggets as a convenient, premium at-home option for families.

  • Selected Publix as the exclusive initial retailer to create a sense of scarcity, brand prestige, and regional excitement.

  • Utilized premium freezing methods to preserve taste, texture, and quality — ensuring the product aligned with Chick-fil-A’s brand promises of freshness and excellence.

  • Designed in-store touchpoints including displays and shelf collateral to support the launch

Marketing Campaign Strategy

  • Developed the campaign around family moments, tapping into the routines and values of moms and dads.

  • Created launch activations including:

    • Super Bowl campaign to drive mass awareness

    • “Random Acts of Kindness” street marketing to spread goodwill and product samples

    • In-store engagement with branded Publix displays and shopper incentives

  • Emphasized emotional connection through storytelling and community-driven messaging.

Key Deliverables

  • Slide presentation outlining product development, retail strategy, and go-to-market timeline

  • Full marketing campaign deck featuring creative concepts, touchpoints, and rollout plans

  • Sample designs for in-store displays and promotional materials

Problem Solver and Creative

bottom of page